Learn Step-by-step how to kickstart your creative business & build a website to sell your work online

(even if you don't have any business know-how or technical skills 😉)

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The Challenges of Being a Creative Entrepreneur

You love working on your craft and your dream is to have your own creative business selling your art or handmade products, BUT...

  • You’re overwhelmed with all the information out there about business, websites & marketing.
  • You have no idea where to start.
  • You feel uncomfortable pricing your work.
  • You don't consider yourself "business-minded".
  • You're not “tech-savvy” or good with computers, so building a website seems intimidating.
  • You don’t know who you’re supposed to be selling to or how you fit into the crowded creative market.
  • You don’t understand how to make sales on the internet.
  • You don’t know if anyone will care about what you’ve got to sell.
  • It’s just too much work to try to learn about business and improve your craft at the same time.
woman printmaker printing on an etching press in the studio

Kickstart Your Creative Business

This course was made to take you step-by-step through the critical first stages of building the foundation of your creative business and a website that opens hearts and wallets, even if right now you feel completely clueless about how to make that happen.

By the end of the course...

đŸ–Œ

You’ll know how to sell your work online using your images and your words

đŸ’”

You'll understand how to price your work and feel confident about it

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You’ll understand the what and why behind building a site that actually converts

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You'll have a new online store that you're PROUD to share with the world

🙌

You'll get your creative business up and running with the proper foundations

🙋

You’ll understand where you fit into the creative market and who your ideal customer is

🎯

You'll have uncovered and aligned your personal, artistic, and creative business goals

📩

You'll know how to charge the right amount for shipping and how to source great packaging

đŸ—ș

You'll have a flexible creative business strategy that aligns with your goals and unique personality

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What's in the Course?

Here's a load of information about exactly what we cover in the course.

It's a lot of stuff, but you'll have lifetime access to all the course material so you can always revisit things if you need to 😀

Module 1

Define Your Goals & Find Alignment

To begin, we’ll uncover your personal, artistic, and creative business goals so we can align all of these insights to build a creative business model that feels authentic and aligned with your personality, overall vision, and goals as a creative entrepreneur.

We’ll also create a course completion game plan to keep you on track in the upcoming weeks.

Module 2

Flexible Creative Business Strategy

Next, we’ll tackle the critical first stages of building the foundation of your creative business by honing in on products that excite you and align with your ideal lifestyle, identifying what really makes your products great, pricing your products confidently, claiming your corner of the creative market (aka uncovering your niche), and identifying your ideal buyer.

If you're a total beginner, these sessions will be perfect for you. Even if you're not, you'll probably learn lots of useful things!

Module 3

Shipping Strategy

Then, we’re diving deep into the huge topic of shipping your work.

We’ll talk about different packaging options, where to source great (and affordable) packaging supplies, important shipping safety measures, tips for optimizing your packaging costs, and how to determine sustainable shipping rates for your creative business.

Module 4

Site Strategy (How to Sell on Your Website)

Next, we’ll dive into what it takes to make a well-converting website by exploring how to make your images communicate the value of your work, the purpose of the words on your site and how to use them to guide visitors to purchase from you, and exactly what to include (and what to avoid) on the most important pages of your site.

Plus, we’ll cover web design best practices to help you design a beautiful, clear, and easy-to-navigate website that you and your customers will love!

Module 5

The Step-by-Step Website Build

Website shame stops here! We’ll dive into every single step it takes to build a website with Shopify and all the important decisions you’ll have to make along the way to create a seamless buying experience for your customers, including the part you’ve likely been agonizing over... which template should you start with!?

Then, it’s time to get designing! With your theme and content (from Module 2) in mind, we’re working through all the Shopify customization features and everything you’ve been slumping over your computer wondering, “HOW DO I DO THAT!!?” You’ll literally watch me build a website in-action so you can see how it all fits together in real life. Did I mention there’s no coding, design, or tech experience needed?

Module 6

Setting Up Your Store's Back-End Functionality

Oooh, this one’s spilling the secret sauce to creating a well-oiled online MACHINE for your creative business.

We’ll cover how to get you paid, where to get tax help + exactly what to ask the tax experts, how to add (the boring, yet super important) legal + policy pages to your store with provided templates, and make sure everything is working together and running smoothly.

Module 7

Launch Prep + Take Your Store LIVE

You’re almost done! With so many moving parts, it’s easy to miss a simple but critical step in a successful store launch... In this module, we’ll tie up the remaining loose ends and you’ll comb over your site and review everything with fresh eyes one more time using my Ultimate, Self-Editing Store Launch Checklist before sharing your brand new site with the world!

Module 8

Fulfilling Your First Orders

So you’ve made your first sale on your new site, now what?! In this final module, we’ll be talking about what happens when you receive an online order and walking through the process of fulfilling and shipping orders to your customers. We’ll also cover how to process returns & refunds so you’re prepared no matter what happens.

+ BONUSES!

Bonus 1

Detailed Content Planners for Each Page of Your Site

Created to help you write the copy (aka words) for your site even if you have no idea what to say or where to begin. These Google Doc templates will have you whipping right through it. You’ll receive:

  • Home page content planner
  • About page content planner
  • Product page content planner
  • Contact page content planner
  • Shipping + Return Policy Templates
Bonus 2

10 Workbooks & Checklists

Intended to aid in completion and keep you accountable, you’ll receive these helpful resources to help you follow along and complete any vital homework.

  • Clarity Worksheet for Artists & Makers
  • Creative Business Income Goal Spreadsheet
  • Business Expenses and Monthly Budget Spreadsheet
  • Creative Business Strategy Workbook
  • Packaging and Shipping Cost Spreadsheet
  • Site Strategy Workbook
  • Huge List of Packaging Resources
  • Theme Picking Blueprint
  • Store Building Workbook
  • The Ultimate, Self-Editing Store Launch Checklist for Artists & Makers

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Who's this course for?

'Serious' Beginners

You have an idea (or maybe too many ideas) for a new creative product business, but you have no idea how to get started...

You haven't yet taken the plunge into selling online, but you know it's something you want to do.

You're willing to take your new business seriously from day 1, and want to invest time and money up-front to set yourself up for success.

Intermediate Sellers

You're already up-and-running, but you've realized that this whole ‘online business’ thing is quite hard...

Maybe you already have a website, but it hasn’t been bringing in any sales, and you’re honestly embarrassed to even send people to it!

You'd love to treat your hobby as more of a business,
but you’re scared of wasting more time and money because you’re not sure what you’re doing.

Etsy Users that Want Their Own Site

You’re selling on Etsy, and it’s... okay, but you’re ready to take your creative business to the next level by creating your OWN online shop that you have full control over.

The idea of building an online store feels intimidating... you know how much effort goes into learning a new platform (because you’ve been there), and with all the conflicting information online you just want someone to tell you how to actually get started.

Who's the Course NOT for?

This course isn't for you if...

  1. You're not willing to put in the time and effort to do the homework assignments.
  2. You're looking for a magic bullet that'll cause your business to grow without any effort. There's no secret here. It's just about putting in the work, showing up consistently, and stacking the deck in your favor in whatever way you can.
  3. You're hoping that starting a creative business will be a get-rich-quick scheme. Again, that's not how it works. There are no shortcuts.
  4. You're looking for a guaranteed path to $XX per month. There are no guarantees in this game. There are a huge number of factors that go into building a successful creative business. I'll do my best to teach you the important concepts and processes, but I can't 'guarantee' any specific result.

Having said all that, one thing I can guarantee is that if you put in the effort, begin with the solid foundations that we'll talk about, and show up consistently for your business, you will be starting on the right foot. I can't put a number on it (no one can), but if you can stick with this, you'll learn useful skills, you'll grow as a creator and entrepreneur and you'll be setting yourself up for success.

The main objective of this course is to make it easier for you to get started and to take you step-by-step through the critical first stages of building the foundation of your creative business and a website to sell from.

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100% Satisfaction Guarantee - Money-Back Promise

I want the investment in this course to be an absolute no-brainer for you. So, if you go through the lessons, complete the homework assignments, and still don’t find the course useful, drop me an email and I'll happily refund your full payment within 30 days of the start of the course.

However, please note that the money-back guarantee only applies if you actually do the work and complete the assignments. If you don't do the work, you won't get any value from the course. 🙂

Frequently Asked Questions

Is the course right for me?

This class is for artists, makers, and designers who want to sell their products online, even if you have no past business or web design experience or education!

What experience with business and/or websites do I need to have?

No past experience is required, you just need a desire to make creative business part of your future 😊

How long will I have access to the material?

When you join, you'll get instant access to all eight modules (plus bonuses), to work through at whatever pace works for you! You’ll have lifetime access to the course material, so you can work through it and revisit it at anytime! (And no worries if it takes you a week, a month, or a year to work through the material. There's no cut-off on when I stop giving feedback. I'll be here to answer questions whenever you have them!)

Will I be able to ask questions or get feedback?

Yes! The online learning platform features a discussion area for each lesson where you can share what you're working on, ask questions, and get feedback. You can also email or use the chat function to ask questions.

Is there a money-back guarantee?

Yes. If you complete the course by filling out the onboarding survey, completing the module workbooks, and the exit survey and still don't find the course helpful then please email us and we'll happily give you a full refund within 30 days of the start of the course.

Have other questions? Still wondering if this course is right for you?

Feel free to contact me here with your questions! I’m happy to answer them!

Sign up for the course waiting list.

To get notified as soon as we launch, please sign up for the waiting list below.
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