Learn Step-by-step how to kickstart your creative business & build a website to sell your work online
Sign up for the course waiting list.
The Challenges of Being a Creative Entrepreneur
You love working on your craft and your dream is to have your own creative business selling your art or handmade products, BUT...
- Youâre overwhelmed with all the information out there about business, websites & marketing.
- You have no idea where to start.
- You feel uncomfortable pricing your work.
- You don't consider yourself "business-minded".
- You're not âtech-savvyâ or good with computers, so building a website seems intimidating.
- You donât know who youâre supposed to be selling to or how you fit into the crowded creative market.
- You donât understand how to make sales on the internet.
- You donât know if anyone will care about what youâve got to sell.
- Itâs just too much work to try to learn about business and improve your craft at the same time.
Kickstart Your Creative Business
By the end of the course...
đŒ
Youâll know how to sell your work online using your images and your words
đ”
You'll understand how to price your work and feel confident about it
đ€
Youâll understand the what and why behind building a site that actually converts
đ„
You'll have a new online store that you're PROUD to share with the world
đ
You'll get your creative business up and running with the proper foundations
đ
Youâll understand where you fit into the creative market and who your ideal customer is
đŻ
You'll have uncovered and aligned your personal, artistic, and creative business goals
đŠ
You'll know how to charge the right amount for shipping and how to source great packaging
đș
You'll have a flexible creative business strategy that aligns with your goals and unique personality
Sign up for the course waiting list.
What's in the Course?
Here's a load of information about exactly what we cover in the course.
It's a lot of stuff, but you'll have lifetime access to all the course material so you can always revisit things if you need to đ
Define Your Goals & Find Alignment
To begin, weâll uncover your personal, artistic, and creative business goals so we can align all of these insights to build a creative business model that feels authentic and aligned with your personality, overall vision, and goals as a creative entrepreneur.
Weâll also create a course completion game plan to keep you on track in the upcoming weeks.
Flexible Creative Business Strategy
Next, weâll tackle the critical first stages of building the foundation of your creative business by honing in on products that excite you and align with your ideal lifestyle, identifying what really makes your products great, pricing your products confidently, claiming your corner of the creative market (aka uncovering your niche), and identifying your ideal buyer.
If you're a total beginner, these sessions will be perfect for you. Even if you're not, you'll probably learn lots of useful things!
Shipping Strategy
Then, weâre diving deep into the huge topic of shipping your work.
Weâll talk about different packaging options, where to source great (and affordable) packaging supplies, important shipping safety measures, tips for optimizing your packaging costs, and how to determine sustainable shipping rates for your creative business.
Site Strategy (How to Sell on Your Website)
Next, weâll dive into what it takes to make a well-converting website by exploring how to make your images communicate the value of your work, the purpose of the words on your site and how to use them to guide visitors to purchase from you, and exactly what to include (and what to avoid) on the most important pages of your site.
Plus, weâll cover web design best practices to help you design a beautiful, clear, and easy-to-navigate website that you and your customers will love!
The Step-by-Step Website Build
Website shame stops here! Weâll dive into every single step it takes to build a website with Shopify and all the important decisions youâll have to make along the way to create a seamless buying experience for your customers, including the part youâve likely been agonizing over... which template should you start with!?
Then, itâs time to get designing! With your theme and content (from Module 2) in mind, weâre working through all the Shopify customization features and everything youâve been slumping over your computer wondering, âHOW DO I DO THAT!!?â Youâll literally watch me build a website in-action so you can see how it all fits together in real life. Did I mention thereâs no coding, design, or tech experience needed?
Setting Up Your Store's Back-End Functionality
Oooh, this oneâs spilling the secret sauce to creating a well-oiled online MACHINE for your creative business.
Weâll cover how to get you paid, where to get tax help + exactly what to ask the tax experts, how to add (the boring, yet super important) legal + policy pages to your store with provided templates, and make sure everything is working together and running smoothly.
Launch Prep + Take Your Store LIVE
Youâre almost done! With so many moving parts, itâs easy to miss a simple but critical step in a successful store launch... In this module, weâll tie up the remaining loose ends and youâll comb over your site and review everything with fresh eyes one more time using my Ultimate, Self-Editing Store Launch Checklist before sharing your brand new site with the world!
Fulfilling Your First Orders
So youâve made your first sale on your new site, now what?! In this final module, weâll be talking about what happens when you receive an online order and walking through the process of fulfilling and shipping orders to your customers. Weâll also cover how to process returns & refunds so youâre prepared no matter what happens.
+ BONUSES!
Detailed Content Planners for Each Page of Your Site
Created to help you write the copy (aka words) for your site even if you have no idea what to say or where to begin. These Google Doc templates will have you whipping right through it. Youâll receive:
- Home page content planner
- About page content planner
- Product page content planner
- Contact page content planner
- Shipping + Return Policy Templates
10 Workbooks & Checklists
Intended to aid in completion and keep you accountable, youâll receive these helpful resources to help you follow along and complete any vital homework.
- Clarity Worksheet for Artists & Makers
- Creative Business Income Goal Spreadsheet
- Business Expenses and Monthly Budget Spreadsheet
- Creative Business Strategy Workbook
- Packaging and Shipping Cost Spreadsheet
- Site Strategy Workbook
- Huge List of Packaging Resources
- Theme Picking Blueprint
- Store Building Workbook
- The Ultimate, Self-Editing Store Launch Checklist for Artists & Makers
Sign up for the course waiting list.
Who's this course for?
'Serious' Beginners
You have an idea (or maybe too many ideas) for a new creative product business, but you have no idea how to get started...
You haven't yet taken the plunge into selling online, but you know it's something you want to do.
You're willing to take your new business seriously from day 1, and want to invest time and money up-front to set yourself up for success.
Intermediate Sellers
You're already up-and-running, but you've realized that this whole âonline businessâ thing is quite hard...
Maybe you already have a website, but it hasnât been bringing in any sales, and youâre honestly embarrassed to even send people to it!
You'd love to treat your hobby as more of a business, but youâre scared of wasting more time and money because youâre not sure what youâre doing.
Etsy Users that Want Their Own Site
Youâre selling on Etsy, and itâs... okay, but youâre ready to take your creative business to the next level by creating your OWN online shop that you have full control over.
The idea of building an online store feels intimidating... you know how much effort goes into learning a new platform (because youâve been there), and with all the conflicting information online you just want someone to tell you how to actually get started.
Who's the Course NOT for?
This course isn't for you if...
- You're not willing to put in the time and effort to do the homework assignments.
- You're looking for a magic bullet that'll cause your business to grow without any effort. There's no secret here. It's just about putting in the work, showing up consistently, and stacking the deck in your favor in whatever way you can.
- You're hoping that starting a creative business will be a get-rich-quick scheme. Again, that's not how it works. There are no shortcuts.
- You're looking for a guaranteed path to $XX per month. There are no guarantees in this game. There are a huge number of factors that go into building a successful creative business. I'll do my best to teach you the important concepts and processes, but I can't 'guarantee' any specific result.
Having said all that, one thing I can guarantee is that if you put in the effort, begin with the solid foundations that we'll talk about, and show up consistently for your business, you will be starting on the right foot. I can't put a number on it (no one can), but if you can stick with this, you'll learn useful skills, you'll grow as a creator and entrepreneur and you'll be setting yourself up for success.
The main objective of this course is to make it easier for you to get started and to take you step-by-step through the critical first stages of building the foundation of your creative business and a website to sell from.
Sign up for the course waiting list.
100% Satisfaction Guarantee - Money-Back Promise
However, please note that the money-back guarantee only applies if you actually do the work and complete the assignments. If you don't do the work, you won't get any value from the course. đ
Frequently Asked Questions
This class is for artists, makers, and designers who want to sell their products online, even if you have no past business or web design experience or education!
No past experience is required, you just need a desire to make creative business part of your future đ
When you join, you'll get instant access to all eight modules (plus bonuses), to work through at whatever pace works for you! Youâll have lifetime access to the course material, so you can work through it and revisit it at anytime! (And no worries if it takes you a week, a month, or a year to work through the material. There's no cut-off on when I stop giving feedback. I'll be here to answer questions whenever you have them!)
Yes! The online learning platform features a discussion area for each lesson where you can share what you're working on, ask questions, and get feedback. You can also email or use the chat function to ask questions.
Yes. If you complete the course by filling out the onboarding survey, completing the module workbooks, and the exit survey and still don't find the course helpful then please email us and we'll happily give you a full refund within 30 days of the start of the course.
Feel free to contact me here with your questions! Iâm happy to answer them!